Ariana & Scooter reunited?! The secret deal that changes music & beauty FOREVER

Credit:TODD OWYOUNG/NBC VIA GETTY; KEVIN MAZUR/GETTY

Ariana Grande and Hybe, led by CEO Scooter Braun, have reignited their business relationship, marking another chapter in their on-again, off-again collaboration. The pop superstar, known for her chart-topping hits and signature vocal prowess, has left Braun’s management ranks not once, but twice—most recently in August of last year. 

However, this time around, it’s not a solo venture. Grande is joining forces with Braun for creative opportunities while maintaining her existing partnership with current manager Brandon Creed of Good World Management.

A triumphant return

Grande’s decision to rejoin forces with Braun comes as no surprise. Their history dates back to her early career, when she first signed with Braun ahead of the release of her debut album, "Yours Truly," in 2013. Despite a brief hiatus in their professional relationship, they’ve found common ground once again. This time, it’s not just about music—it’s about business ventures that span beyond the studio.

Grande and Braun's renewed collaboration signals a strategic move in the entertainment industry, leveraging their past successes while exploring new territories. This reunion is set to impact not only Grande's musical career but also her entrepreneurial ventures, particularly in the beauty and digital content spaces.

The players

Ariana Grande

Ariana Grande, the powerhouse vocalist and entrepreneur, has expanded her portfolio beyond music. Her makeup line, REM Beauty, has garnered significant attention, becoming a staple in the beauty industry. 

Grande's influence extends to digital platforms, where she’s now exploring new avenues through Weverse—a platform known for artist merchandise and Weverse Magazine, a K-Pop-centric music publication.

Grande's ability to diversify her brand demonstrates her business acumen and vision. Her ventures into beauty and digital content are a testament to her multifaceted talent and ambition. By collaborating with Braun, she aims to blend her artistic creativity with innovative business strategies.

Scooter Braun

As the CEO of Hybe, Scooter Braun brings strategic vision and industry expertise. His track record includes managing high-profile artists like Justin Bieber and Demi Lovato, showcasing his ability to steer careers to massive success. 

Braun's role in this partnership is pivotal, as he and Grande are poised to create synergies that extend beyond the stage.

Braun's leadership at Hybe has positioned the company as a powerhouse in the entertainment industry. His ability to identify and nurture talent, combined with his strategic business moves, makes him an ideal partner for Grande's expansive vision. Together, they aim to push boundaries and set new standards in the industry.

Brandon Creed

Brandon Creed, Grande’s day-to-day manager, remains a crucial part of her team. His experience with artists like Bruno Mars and Lizzo ensures that Grande’s career continues to thrive. Creed's role is to maintain the stability and growth of Grande's career while she embarks on new ventures with Braun.

Creed's expertise in artist management provides a solid foundation for Grande's endeavors. His understanding of the industry's intricacies and his ability to navigate its challenges make him an indispensable asset. With Creed handling the day-to-day operations, Grande can focus on her creative and business pursuits.

The road ahead

In this new chapter, Grande’s management will remain exclusively under Creed’s guidance. The trio—Grande, Braun, and Creed—will navigate the ever-evolving landscape of entertainment, leveraging their combined talents and networks. Whether it’s chart-topping music, innovative beauty products, or captivating content, their collaboration promises excitement and creativity.

The rekindled partnership between Grande and Braun signifies more than a mere business arrangement; it represents a fusion of artistic vision and entrepreneurial spirit. As they venture into new projects, fans and industry insiders alike are eager to see the outcomes of this dynamic collaboration. 

The synergy between Grande's creative genius, Braun's strategic prowess, and Creed's managerial expertise is poised to bring about groundbreaking initiatives in music, beauty, and beyond.

Their plans include expanding Grande’s presence on Weverse, potentially offering exclusive content and merchandise to her fans. Additionally, there are hints at collaborations within Hybe's diverse portfolio, which could see Grande working with artists from different genres and regions, further cementing her global influence.

Grande's REM Beauty line is also set to benefit from this partnership, with potential cross-promotions and innovative marketing strategies designed to captivate both her music and beauty audiences. The combination of Grande’s brand power and Braun’s industry connections promises to take REM Beauty to new heights.

As Grande, Braun, and Creed embark on this journey, the entertainment world watches with anticipation. Their ability to adapt and innovate will undoubtedly set new trends and inspire countless others. This rekindled partnership is not just a reunion but a launchpad for future successes, driven by a shared vision of creativity and excellence.